IRIO | Mobile Marketing Services | Text Marketing Services

Irvine received over 2,000 qualified leads in 6 months.

Category: Real Estate
Objective
GENERATE QUALIFIED LEADS FOR APARTMENTS

01 Problem

Irvine Apartment Communities was looking for a way to drive foot traffic to their apartment communities to generate qualified leads.

02 Solution

Irvine leveraged IRIO’s SMS Lead Generation tool to drive traffic.

Upon texting in, consumers were encouraged to bring their text message to any Irvine Apartment Community, take a tour and receive 4 free tickets to another baseball game.

03 Results

Irvine received 2,072 leads over a 6-month timeframe, gained great brand exposure at MLB Games and opened the door to the possibility of $24,000,000 in new annual leases.