Irvine received over 2,000 qualified leads in 6 months.
Irvine Apartment Communities was looking for a way to drive foot traffic to their apartment communities to generate qualified leads.
Irvine leveraged IRIO’s SMS Lead Generation tool to drive traffic.
Upon texting in, consumers were encouraged to bring their text message to any Irvine Apartment Community, take a tour and receive 4 free tickets to another baseball game.
Irvine received 2,072 leads over a 6-month timeframe, gained great brand exposure at MLB Games and opened the door to the possibility of $24,000,000 in new annual leases.