DICK’S Sporting Goods

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DICK’S Sporting Goods entered into an extremely competitive market and needed to create excitement and buzz around a huge grand opening weekend event.
The Solution

Activating IRIO’s TextCommunity and Text-2-Win solution, DICK’S Sporting Goods placed Lockers all around the city with Keywords to text in.

Customers could text “LitLocker” to get updates on where the lockers were going to be located, what could be won at each locker, and then enter to win!

DICK’S
Results

With TextCommunity and Text-2-Win, DICK’S Sporting Goods generated a massive amount of excitement and attention to a large grand opening weekend. The city sprung to action with a near 6,500 people texting-in to engage with the experience!

DICK'S
THE
FUTURE OF
MARKETING.

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