HUK Performance Fishing, an outdoor apparel brand, wanted to attract attention in a saturated market. They needed a way to generate conversation around their brand. IRIO was happy to help!
The Solution
HUK launched a promotion to give away a Nitro Z9 fishing boat used by pro angler Kevin VanDam.
To enter, people were asked to text in “HUK”, and in return received a link to a branded microsite to complete their entry. It was that simple!
The HUK
Results
With our SMS Sweepstakes solution, HUK was able to attract attention to their brand and create an SMS/MMS subscription base for future promotions
HUK
THE
FUTURE OF
MARKETING.

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