As university administrators, your audience is spread out across many acres, or, even for some, many separate campuses. And oftentimes that audience is so focused on graduating that messages reminding about course changes, new fee structures, or upcoming campus activities often get lost in crowded inboxes and never seen at all.
But there’s another reason bulk text messaging is critical for universities: emergencies. Whether it’s bad weather or worse, you need to get the message out to your audience immediately, and there’s no way more immediate and no way more reliable than with text messaging.