Zoe’s Kitchen, a national restaurant chain, needed a new way to recruit candidates for their restaurants. They wanted something that both appealed to their hiring demographic and could bring in a large quantity of leads.
The Solution

Zoe’s Kitchen launched IRIO’s TextApply product. Signs were placed outside Zoe’s Kitchen locations inviting passersby who were interested in applying to text in a keyword. This text triggered an automatic response that directed the applicant to a custom built microsite developed by IRIO.

Zoe's
Results

Zoe’s Kitchen is now using automated response technology via text message to generate new candidates on a monthly basis. This process not only made hiring easier, it has greatly reduced time in the hiring process.

ZOE'S KITCHEN
THE
FUTURE OF
MARKETING.

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