January 6, 2016

2016: A Mobile Expansion

As 2016 unfolds, technological progress advances our capabilities in the marketplace, and Mobile Messaging becomes the brighter path toward a well connected future. Businesses are starting to adapt to the trending solution that grants access to everyone ranging from a consumer friendly millennial to the classic baby boomer.

So how can we use Mobile Messaging in 2016?

This year, Mobile Messaging is considered the most modern and current form of marketing. If you offer a discount, reward, or notification messages through SMS, statistics show that 98% of those messages will be read. This is why SMS is considered a viable asset when compared to email marketing messages, which gather around a 10-30% read rate.

Principal SMS uses include but are not limited to:

  • Mobile Sweepstakes
  • Community Messaging
  • Lead Generation
  • Mobile Coupons

Beyond the principle uses, the options are limitless. An SMS message could range from receiving information about your glucose levels, to sending an update to all of your employees, residents, or loyalty customers. Mobile Messaging can be complex, or it can be very simple. It just depends on how you want to use it.

The key to success is working with a company that is in complete compliance with the FCC and has an unparalleled knowledge of what works and what doesn’t in the field. Consider a trial with IRIO Mobile. Let them uncover the potential of SMS and MMS. Let them show you the power of the message in 2016.