On North Texas Giving Day, Bonton Farms needed to raise $20,000 to receive a matching grant.
The Solution

Activating IRIO’s Text-2-Donate solution, Bonton Farms sent a text message to their 3500 subscribers asking for a donation by clicking a link.

Following IRIO’s messaging best practice tips, they sent two messages at strategic times in the day to maximize their conversion rate. The results were awesome!

The Bonton
Results

By the final hour, Bonton Farms had raised $65,000 in donations! Surpassing their goal by 3x, Bonton Farms secured the $20,000 matching grant and received an award for collecting the 2nd most donations for a medium sized nonprofit on North Texas Giving Day. A total of 667 people clicked on the Text-2-Donate link out of the 3500 subscribers, equating to a total conversion rate of around 18%!

FROM BONTON
THE
FUTURE OF
MARKETING.

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