By the final hour, Bonton Farms had raised $65,000 in donations! Surpassing their goal by 3x, Bonton Farms secured the $20,000 matching grant and received an award for collecting the 2nd most donations for a medium sized nonprofit on North Texas Giving Day. A total of 667 people clicked on the Text-2-Donate link out of the 3500 subscribers, equating to a total conversion rate of around 18%!
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