July 8, 2019

Survey: The Power of The Question

Have you ever wanted to know what your customers think of you? Or how they value your product?

It helps to know what exactly makes your customers appreciate your business, and the best way of knowing is to ask. As a customer who has repeatedly deleted survey emails, I can tell you businesses have trouble harnessing the power of the survey question. You can lure in a customer by offering a prize, but if it’s not quick and easy for them to reply, you’re going to lose them.

Did you know that 80% of companies say they deliver “superior” customer service while only 8% of people think these same companies deliver “superior” customer service. (Source: Helpscout)

It’s clear that your business needs to use a survey, but the struggle is how to deliver it.

So what is the best delivery practice for a survey?

Getting to the bottom of it using short, clear, relevant questions is simple. However, the fast delivery method can be somewhat of a challenge. I mentioned earlier how I casually delete emails requesting surveys. Well, I’m not the only one. In fact, email has statistically proven to hold a 20% read rate on average for most businesses. (Source: smartinsights)

That’s just on average, for every type of business email.

While email is not an ideal candidate for fast and reliable responses, another form of mass communication stands ready. It’s 8x more effective at engaging customers. It has a 98% read rate, and it’s proven to have higher click rates. It’s the most effective survey solution because it remains short, clear, and relevant to the user. Text Messaging, otherwise known as SMS/MMS, is the fastest and clearest method of reach.

If you want a solution that will help you gather useful data for your business, contact IRIO. We’ll set you up with a survey for the questions that count.