The 7 Mobile Marketing Facts
Mobile marketing tends to be a term that most CMO’s disregard when piecing together a new campaign. And most decision makers fit the same mold when they are not aware of the true effectiveness of a mobile phone. The perceived irrelevancy of mobile marketing lies in an uninformed audience. So now it’s time for anyone, who is unaware of mobile marketing’s effectiveness, to get a change of perspective. Here are seven recent and credible stats that prove marketers need to push toward digital more so than ever before:
- Cell owners between the ages of 18 and 24 exchange an average of 109.5 messages on a normal day (Pew Research)
- Over 81% of American adults text, making it the most common mobile phone activity. (Pew Internet)
- Text messages have a 98% open rate while email has only a 20% open rate. (Mobile Marketing Watch)
- Businesses will spend 7.4 billion in mobile messaging by 2017. (Source: Juniper Research)
- Mobile offers are redeemed 10x more frequently than print offers. (Source:eMarketer)
- 90% of consumers who have joined mobile loyalty programs feel like they havegained value from them. (Source: Zoomerang)
- Text messages can be 8x more effective at engaging customers. (Source:Cellit)
If you’re interested in using Text Messaging for your mobile marketing campaign, feel free to contact us, and we’ll help strategize your next campaign. Whether it’s to generate leads or retain customers, the strategy of the future rests in the notion that to access the phone is to access the customer.
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