February 3, 2016

The New World of Mobile Marketing

When your desired effect in a marketing campaign is to generate loyalty and create awareness, a discounted message can work wonders. It only takes one message to change a customer’s perspective. And once you’ve gained that customer’s trust, it’s time to deliver and make sure they keep coming back.

The way in which you advertise your business says everything about who you are as a company. If you advertise with one-sheet flyers that are made from basic copy paper, which clearly came from your home printer, then it doesn’t take much critical thinking to figure out that you’re a low budget business. Sad part is, low budget businesses tend to attract negative connotations.

On the opposite side of the spectrum, a business that syncs with the tech industry and utilizes media advertising and mobile marketing derives an innovative approach in the marketplace and is more likely to draw in positive attention.

In a way, these customers are walking a tight rope, and the last thing you want to do is nudge the customer in the wrong direction. So make sure that when you guide them, you provide a little support along the way. Support in the form of a product that ensures the stability of their next steps.

SMS Solution

Many retailers undervalue the effectiveness of an SMS marketing solution. Some don’t even consider the phone at all. The businesses that do recognize the power of mobile marketing dive into the sleek, tech-savvy, App marketing methods such as in-app advertising, in-game marketing, location-based marketing, and so on; however, these methods do not reach every mobile user. 33% of mobile users do not own smartphones, leaving millions unreached. There is only one mobile marketing method that can reach them, SMS

  • Poll study shows, “Mobile offers are redeemed 10x more frequently than print offers. (Source: eMarketer)
  • 90% of consumers who have joined mobile loyalty programs feel like they have gained value from them. (Source: Zoomerang)
  • Text messages can be 8x more effective at engaging customers. (Source: Cellit)

As the mobile marketing trend expands, more mobile users want discounts. They are more engaged with the offers that come their way. SMS is a solution that pushes customers through the digital doors of a community that you can create with a guaranteed 98% read rate. To find out more about how your company can be actively engaged in mobile marketing, watch this video provided by IRIO:

Digital Lead Generation from IRIO Mobile Marketing on Vimeo.