January 20, 2016

The Presidential Marketer

While various channels of media continue to focus on the Presidential race, one avenue of awareness remains less traveled. As you already know, a campaign relies on citizens watching the debates and listening to speeches or statements, but to be completely honest, not everyone has time for it. So how are these candidates supposed to pull in the voters that simply don’t have time?

Whether it’s a voter, subscriber, or customer, everyone fits in the same category. Everyone needs to be convinced of something one way or the other.

Some would argue that the voters, who need convincing, are the Millennials since they tend to be more moderate on the whole. And what’s best to convince them? Well, with politics we lean toward the candidate that most fits our beliefs and ideologies. However, speaking as a Millennial, there are many of us out there that don’t watch the debates, that aren’t familiar with the candidates’ beliefs.

There are even some people out there that continue the course of apathy and don’t bother watching the news at all. From experience, the odds are a younger Millennial will fit that mold. So as a caring candidate, who considers every possible voter, what do you do?

Mobile Marketing

Whether it’s providing information or gathering donations, accessing the phone can provide the biggest punch for any campaign. It’s by far the fastest way to educate a voter. Imagine a candidate who identifies with the Millennials’ most loved and progressing form of communication, a candidate who uses a method of approach in the non-traditional sense. Someone who amplifies their message with the mobile message, the centering focus of the Millennials daily life.

To give a brief example, Senator Ted Cruz used SMS mobile marketing for his campaign and he’s now battling it out for the top seat in the Republican Primary. We can’t say this was the sole reason for his success but it surely played a big role in establishing awareness as well as a loyalty with voters.

Millennial Reach

  • 86% of people ages 18-29 have a smartphone (Pew Research)
  • 92% of adults own a cellphone, including smartphones. (Pew Research)
  • 67% of cell owners find themselves checking their phone for messages, alerts, or calls — even when they don’t notice their phone ringing or vibrating. (Pew Research)
  • 44% of cell owners have slept with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text messages, or other updates during the night. (Pew Research)

You don’t have to be a Presidential candidate to tap into this lead generating resource.In the business sense, mobile is the marketing pull that drives traffic and creates loyalty and trust. It can help any business grow and flourish into a digitally inclined community.

If you’re interested in utilizing this viable marketing solution, contact IRIO Mobile, a specialist in the art of marketing communication via SMS. No matter what the scenario may be, ask IRIO for a customized campaign and watch what happens when you go mobile.