June 2, 2020

4 Reasons Why Marketers Need to Join the Mobile Revolution

More and more companies are adopting SMS for both B2B and B2C marketing, and it’s clear that this trend is not going to slow down any time soon.


SMS marketing works. Because people are on their phones so much throughout the day, SMS marketing inherently solves many of the challenges that marketers have always faced when contacting customers and potential customers through other means.

Mobile is the unquestioned future of marketing, and SMS is pushing to the head of the pack. Here are 4 reasons why every savvy marketer needs to adopt SMS marketing today.

Open Rates

The most obvious reason to adopt SMS is the astronomical open rates. At around 98%, the open rates that SMS marketing messages get simply blows other marketing media out of the water (for comparison’s sake, email hovers around 20%).

The benefits here are obvious — if your message never gets opened, it can’t be effective. This statistic alone should be enough to convince any marketer to adopt SMS.

Reach Your Audience at the Right Time

Marketing isn’t just about the message, it’s also about timing.

If the 98% open rate we just told you about isn’t enough, consider this: 90% of recipients open SMS messages within 3 minutes.

That means that SMS gives you the ability to target not only who receives your messages, but when they receive them. This allows you to deliver messages at the exact time that they’re most relevant to your audience, and when they’re most likely to respond favorably. No other medium allows you to target your delivery time so precisely.

Create Genuine Interaction

Because text messages are almost always received immediately, and because they’re both fast and easy to respond to, you have the chance to create a genuine two-way interaction with your audience.

The number of ways this can be used are endless. Potential customers can ask questions and get answers in real time. People can respond to and redeem offers immediately. Customers can give feedback for recent experiences or transactions and receive an instant reply — for instance thanking them for their feedback or taking immediate steps to resolve a bad customer experience.

In an age when people expect instantaneous results, SMS marketing allows you to deliver faster than any other medium.

High Conversion Rates

SMS marketing messages don’t just boast a higher open rate. They also deliver far higher engagement.

Consider this: SMS gets a response rate of around 45%, compared to the 6% that is standard with email. That’s approximately 7.5 times as many responses.

There are a couple of obvious reasons for the high response rate: 1) responding to a text message is extremely fast and easy, and 2) people are already accustomed to responding to text messages by default.

What would that mean to your business to get 7.5 times as much customer engagement with your marketing initiatives? It’s safe to say it would significantly increase the return you’re getting on your marketing dollar.

IRIO Provides Unparalleled Customization for SMS Marketing

One of the things that sets IRIO apart is that we fully customize our systems for every single customer. We don’t believe there should ever be a “one-size-fits-all” approach to SMS marketing.

This custom approach makes all the difference when it comes to integrating with your existing marketing and communication systems, your existing customer databases, and your unique workflows.

Our custom approach also creates a text marketing system that allows you to communicate with your customers in a way that provides real value and creates a lasting bond. No matter how you would like to communicate with your audience or what message you would like to deliver, IRIO can help you do it better