Which Marketing Tools Work Best
Allison Reed | 11/28
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Which Marketing Tools Work Best

Allison Reed | November 28, 2018 | Agencies | All

Technology has been a driver of economic development since the first computer was created in the 1980’s. From dial-up internet to lightening speed connection, from “You’ve Got Mail” to email apps, from landlines to smart phones — technology has made mind-blowing advancements in the past forty years. In the midst of paramount technological advancements, every business owner knows they must continuously assess technologies, measure effectiveness, and identify gaps in an attempt to keep their marketing tools relevant. Now more than ever, it’s imperative to leverage online marketing tools that drive long-term value. Luckily — we’ve found a modern day solution to today’s marketing problems: text message marketing.

Text message marketing is a super power — just look at the numbers. According to the Pew Research Center, 77% of Americans own smartphones, up from 35% in 2011, making the smartphone one of the most accessible marketing tools in the world. Our phones are more than a device, they have become extensions of us. The reality is, smartphones are ubiquitous and significantly impact the way we relate to the world.

Email, with an open rate of 22%, is a thing of the past, and while social media is all-pervasive, our feeds are flooded with superfluous information. Messages are ignored and connection is lost. So how does one create impactful communication within their community while strategically improving their business? Compared to email, text message marketing has a 98% open rate, with 90% of messages read within 3 minutes. Text marketing offers an immediate, trackable, and cost effective opportunity that creates a dialogue between you and your customers.

Effective marketing requires more than an accessible, effective, and technologically advanced platform. Successful content marketing tools require experts who can efficaciously create a tailored experience that meets client’s needs. IRIO doesn’t just offer a multi-dimensional, customizable marketing platform. We provide our customers with a team of seasoned strategists to help reach desired results.

IRIO’s solution for today’s marketing needs guarantees actionable data, two-way communication, and high response rates. Our platforms include TextCommunity and TextConnect. TextCommunity is a service that helps businesses reach high levels of engagement within their community by sending a message to an individual, specific groups via tags, or to an entire list. TextConnect is an end-user driven product that uses keyword-triggered automation to respond to users and then when human intervention becomes necessary, provide the ability to live chat.

There is no denying that smartphones are the way of the future. Text message marketing is 10 times more effective than print, and the response rates from SMS are 209% higher than from phone calls, Facebook, or email marketing tools.

SMS is the future, and the future is now. IRIO offers cutting edge technology that meets today’s marketing demands and helps your business grow. Get in touch to learn more.

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