January 10, 2019

Biggest Communication Trends for 2019

To kick-off 2019, we’ve highlighted the top communication trends affecting brands and consumers.

Authentication is Key

Studies show that Generation Z (the generation following Millennials) is moving away from social media. Raised as digital natives, Gen Z has witnessed the negative side of social media and is less inclined to believe the celebrity spokespeople and ads they see online.

As this group moves into the workforce and increases their buying power, brands must learn to develop trust among their niche. Brand influencers and micro influencers are a more authentic source for buyers from Gen X, Millenials and Gen Z. Successful brands are following this trend and continuing to drive sales through authentic messaging driven by real supporters of their products.

Short and Sweet

The average attention span is getting shorter. With Millenials averaging 12 seconds and Gen Z at just 8 seconds, marketers must develop creative ways to engage, or get left in the dust.

These stats explain the growth in popularity of video communication. Consumers expect shorter clips that not only inform but entertain. According to Forbes, brands need to use “integrated campaigns and creative distribution tactics that focus on ways to engage audience members.”

With users spending less time-consuming content but accessing more platforms, your best bet is sprinkling valuable yet bite-sized messages across multiple channels.

Mobile Commerce Is Not a Trend

Mobile commerce on smartphones is predicted to grow by 38% in 2019, reaching $205.15 billion. With Gen Z twice as likely as Millennials to make purchases on their phones, this means that mobile commerce isn’t just a trend, it’s here to stay.

As mobile commerce continues to grow, what could be better than marketing directly to your customers via text? Our TextCommunity platform allows two-way communication between you and your buyers, and so much more. Check it out here.

2019 will prove to be one of the most defining years for developing and maintaining buyer loyalty. By increasing niche marketing, using multiple channels, and meeting buyers where they are, brands can stay on pace with the rapidly growing communication landscape.